01/ FRACTIONAL GTM LEADERSHIP

Go-to-marketWITH AUTHENTICITY, CREATIVITY,AND TASTE.

Founder-level perspectives and high-agency execution for CxOs, VPs, and founder leaders who want to realize the value of modern AI tools without getting caught in FUD <> FOMO hype traps.

LET AI DO THE EASY STUFF.

Start your transformation

5-100xFaster vs. pre-AI

50+Fatal Blunders Averted

90%Less Aspirational Slop

02/ Strategic engagement

Startup growth
from launch
to scale

Full-stack, pre-AI GTM track record paired with the latest tools and emerging best practices, telling your company's story with taste and judgment to drive market traction.

AI-FORWARD GTM STRATEGY & IMPLEMENTATION / SLOP MITIGATION

Integrate AI into your marketing stack with practical strategies aligned to real business goals.

— Marketing automation
— Predictive analytics
— AI-powered content
— Go-to-market strategy

Data-Driven Growth

Turn scattered, aspirational growth ideas into experiments and decisions that produce measurable, repeatable revenue generation.

— Performance analytics
— Customer insights
— ROI optimization
— Conversion optimization

SEASONED GTM LEADERSHIP

Build a high-performing function through fractional leadership, tighter processes, and better tools.

— Process optimization
— Tool integration
— Team development
— Performance management

03/ Operating principles

Data-driven decisions

Strategy grounded in analysis and AI-assisted insight.

Innovative approach

Current technology applied where it creates a real advantage.

Measurable results

Clear KPIs, transparent progress, and trackable outcomes.

Scalable systems

Marketing operations designed to grow and adapt with the business.

04/ Leadership model

FRACTIONAL GTM :THE EMBEDDED MIDDLE PATH

More ownership than a tactical consultant. More flexibility than a full-time executive. Built for growing startups that need senior direction and hands-on execution now.

Category	Consulting	Fractional GTM leader	Full-time GTM leader
Scope	Project-specific	Strategy + execution	Full GTM ownership
Time	Short-term	1–3 days / week	40+ hours / week
Involvement	Light	Embedded	Deep
Cost	Hourly / project	Flexible retainer	Salary + equity + benefits
Accountability	Low–moderate	High, scoped outcomes	Full GTM results
Best for	Tactical needs	Growing startups	Post-PMF scaleups
Flexibility	High	High	Low

$Mark Schinkel, fractional CMO and AI-forward GTM leader$

Your human

FOUNDER-LEVEL THINKING.
OPERATOR-LEVEL EXECUTION.

I combine seasoned entrepreneurial judgment with practical AI implementation to turn traditional GTM into a more focused, automated, and efficient growth engine for select clients in saas, biotech, deeptech, and robotics. The pic is from a vintage, gen 1 AI image generator. I like the startup war paint.

On LinkedIn

/ COLLABORATIONS AND CLIENTS